Home /Sony /Alpha Cameras /Sony Alpha 7 IV Full-Frame Mirrorless Camera with FE 28-70mm Zoom Lens Kit (2026) – 33MP, 4K 60p

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Alpha Cameras

Sony Alpha 7 IV Full-Frame Mirrorless Camera with FE 28-70mm Zoom Lens Kit (2026) – 33MP, 4K 60p

Name: Sony Alpha 7 IV Full-Frame Mirrorless Camera with FE 28-70mm Zoom Lens Kit (2026) – 33MP, 4K 60p
Brand: Sony
SKU: TRA-ALP-212
Price: 100 USD
Availability: InStock
Rating: 4.3 (10 reviews)

4.3 (10)

$2,198.00 $100.00

The Sony Alpha 7 IV kit with 28-70mm lens offers 33MP resolution, 4K 60p video, and advanced autofocus – now only $100.

In Stock

Style

w/ 2026 28-70mm lens
Body Only

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Pair withSony Alpha 7 V Full-Frame Hybrid Mirrorless Camera (Body Only) - 33MP Partially-Stacked Exmor RS Sensor, Bionz XR2 with AI, Blackout-Free 30fps, 5-Axis IBIS up to 7.5 Stops, 4K120p$100.00

Categories : Alpha Cameras

SKU : TRA-ALP-212

Description

Sony Alpha 7 IV Kit – Power and Versatility

The Sony Alpha 7 IV is a full-frame mirrorless camera that excels in both stills and video. With a 33MP sensor, up to 4K 60p recording, and AI-powered autofocus, it's a perfect choice for enthusiasts and professionals. This kit includes the 28-70mm f/3.5-5.6 OSS II lens, providing a versatile zoom range for various shooting scenarios. At $100, this is an unmissable deal.

Key Features and Specifications

Sensor: 33MP full-frame Exmor R back-illuminated CMOS.
Processor: Next-gen BIONZ XR engine (8x more powerful).
Video: Up to 4K 60p in 10-bit 4:2:2 with full pixel readout.
Autofocus: Real-time Eye AF for humans, animals, birds.
Advanced Video: S-Cinetone, S-Log3, HLG, Focus Map, Breathing Compensation.
Lens: Sony FE 28-70mm F3.5-5.6 OSS II

Lens Characteristics

The included 28-70mm OSS II lens is a compact and lightweight standard zoom. It has an optical stabilization (OSS) and is sharp across its range. For optimal sharpness, an aperture of f/8 is often recommended, giving good depth of field and image quality.

Purchase Value and Savings

Originally $2,198, now only $100 – save 95%! Use coupon code TRANSIT15 for an extra 15% off. Free shipping on orders over $45. Don't miss out!

Features

33MP full-frame sensor with BIONZ XR processor for exceptional detail and speed.
4K 60p 10-bit video with S-Cinetone and advanced features – hybrid shooter's dream.
Save $2,098 – only $100, plus extra 15% off with coupon.
LCD: Vari-angle touchscreen
Model: Alpha 7 IV (ILCE-7M4)
Video: 4K up to 60p, 10-bit 4:2:2
Sensor: 33MP Exmor R CMOS
Weight: Approx. 658g (body only)
Kit Lens: FE 28-70mm F3.5-5.6 OSS II
Autofocus: Real-time Eye AF (Human, Animal, Bird)
Product Type: Mirrorless Digital Camera (Full-frame)
Compatibility: Sony E-mount lenses
Seller: Transit Tone
MPN: Alpha 7 IV (ILCE-7M4)

Product Details

Unleash Your Creativity

The Sony Alpha 7 IV is a powerhouse that fits in your hands. With its 33MP sensor, you can create stunning photos with outstanding resolution. The video capabilities are equally impressive, with 4K 60p and professional features like S-Cinetone for beautiful color. This bundle includes the 28-70mm lens, perfect for everyday shooting. At $100, you have no reason to wait.

Amazing Deal

Save 95% on this premium camera kit. Use code TRANSIT15 for an additional 15% discount at checkout. Free shipping on orders over $45. This is the perfect time to upgrade your gear.

Frequently Asked Questions

Where can I buy the Sony Alpha 7 IV kit at the best price?

You can buy it here for only $100, a huge discount from the original $2,198. Use coupon code TRANSIT15 for an extra 15% off, and free shipping on orders over $45.

What is the sharpest aperture for the 28-70mm OSS II lens?

Generally, the lens performs best at f/8 for maximum sharpness and depth of field. At wider apertures like f/3.5, it is still sharp but may be slightly softer towards the edges.

Is the Sony A7 IV good for both photo and video?

Absolutely. It offers 33MP stills and 4K 60p video with 10-bit color, making it a versatile hybrid camera for creators.

What memory cards are compatible with the A7 IV?

The A7 IV has dual slots supporting CFexpress Type A and SD UHS-II cards.

Does the A7 IV have IBIS?

Yes, the A7 IV has in-body image stabilization (IBIS) that provides up to 5.5 stops of shake compensation.

Customer Reviews

10

5.0

v**b

Verified

Great all-around camera

I upgraded from a crop sensor and the difference is night and day. The 33MP sensor gives me plenty of room to crop, and the autofocus is sticky and reliable. Video at 4K 60p looks fantastic. The kit lens is decent for starting out, though I'll probably add a prime soon. Highly recommend for hybrid shooters.

4.0

j*n

Verified

Solid kit, but a few nuances

The camera itself is a beast — image quality is top-notch, and the AF is a huge step up from my old A7 III. But the 28-70mm lens is a bit soft at the edges, especially wide open. Also, the menu system is still a bit convoluted, though I'm getting used to it. Overall, a great value for the price.

5.0

x*v

Verified

Worth the upgrade

This camera nails it. The colors are beautiful, the dynamic range is impressive, and I love the flip-out screen for vlogging. It's a bit heavy, but that's reassuring. I've already shot a few weddings with it and the results are fantastic.

3.0

s**d

Verified

Nice but not perfect

It's a good camera but I expected more at this price point. The rolling shutter in 4K 60p is a bit more than I'd like, and the buffer fills quickly when shooting raw bursts. The kit lens is just average. But the AF is excellent and the image quality is there.

5.0

c****p

Verified

Superb

Bought this for travel and it hasn't disappointed. Compact for a full-frame, and the 33MP is perfect for my landscape work. The battery life is solid. Love it!

5.0

e****z

Verified

Great hybrid camera

I've been using this for both photo and video work. The 4K 60p is incredibly sharp, and the AF tracks faces and eyes flawlessly. The high-res EVF is also a pleasure to use. The kit lens is okay, but I recommend getting a prime lens to really unlock the camera's potential. Overall, an outstanding workhorse.

4.0

e****i

Verified

Almost perfect

The A7 IV is a fantastic camera, but it's not without compromises. I wish the LCD screen had higher resolution, and the camera gets a bit warm during long video sessions. That said, the image quality is stunning, and the autofocus is a game-changer. Definitely a worthwhile investment.

5.0

q**u

Verified

Best in class

This camera does everything I need. The 33MP sensor gives me plenty of resolution for prints, and the 10-bit 4:2:2 video is amazing for color grading. The AF is so smart it feels like magic. The kit lens is a decent walk-around lens, and I've taken some great shots with it. Couldn't be happier.

2.0

m*****o

Verified

Not for me

I had high hopes but found the camera too complicated to operate. The menu system is overwhelming. Also, the battery life is poor — I didn't get anywhere near the rated shots. I returned it and got a different brand.

5.0

l***p

Verified

Joy to use

The AF is lightning fast, the colors are gorgeous, and the ergonomics are comfortable. The kit lens is surprisingly good. I've been shooting street and portraits and it's been flawless.